Thursday, March 3, 2011

Find: Editorial: It's Apple's 'post-PC' world


JT was smart to notice Steve's use of the phrase "post PC". Apple is still smarter to be the first riding that wave.

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On Wednesday, Apple introduced the world to the iPad 2. A beautiful device, to be sure. Feature packed? You bet. Soon to be selling like hotcakes? Absolutely. But the introduction of an iteration on an already existing product wasn't the most notable piece of the event, nor was the surprise appearance of Steve Jobs. No, Wednesday's event was significant because it introduced the world to Apple's real vision for the foreseeable future, a theme the company has hinted at but never fully expressed. This week, Apple showed everyone where it was headed, challenged competitors on that direction, and made it clear that the company not only has staked a claim in that space, but is defining it.

This week, Apple stepped into the "post-PC" era of computing -- and there's no looking back, at least not for the folks in Cupertino.

By joining the company's ongoing vision of a "different" kind of computing with a soundbite friendly piece of marketing-speak, Apple has changed the rules of the game, and made the competition's efforts not just an uphill battle, but -- at least in the eyes of Steve Jobs and co. -- essentially moot. But what exactly is the "post-PC" world? And why is it significant? Let me explain.

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