Saturday, December 3, 2011

Find: The Global Smartphone Market Landscape

Smartphones about 30% world market. Integrated makers slowing, open (android) growing. Check out Samsung! 

The Global Smartphone Market Landscape


There is finally enough information to try to give an estimate of the smartphone market as a subset of the overall phone market.


The chart to the left shows the overall picture.


To sum up: The smartphone market has now reached over 30% of shipments. Non-smart devices are at 69% of total. The individual phone platform shares are as follows:



  1. Android (and Android-like): 17.6%

  2. iOS (iPhone only) 4.4%

  3. Nokia Symbian: 4.3%

  4. BlackBerry: 2.76%

  5. Bada: 1%

  6. Windows Phone 0.5%
  7. The past quarter was the first where there is evidence of significant non-seasonal decline in incumbent platforms. Both RIM and Symbian saw two sequential drops in volume. The iPhone had a seasonal (or, more accurately, transitional) decline. Windows Phone had a very modest increase in share from 1.3% to 1.7% share though this is well below a margin of error in the estimate.


    Android (and Android-like) shipments ballooned to nearly 70 million but sell-through could be about 10 million less. Nearly one in five phones sold is now powered by an Android variant. A remarkable story since the share was zero less than three years ago


    Of the vendors involved, here is the division of share:



    Samsung achieved 26% share, nearly swapping share with Nokia over a single year. Nokia reached below 14% while Apple maintained above 14% but down from 19% the quarter prior. HTC overtook RIM with 11% vs. 9%. Sony Ericsson is around 6% and Motorola probably slipped below LG with 4% vs perhaps 5% respectively.


    The absolute performance of shipments by vendor and platform follows:


            I maintained the historic di...

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