Eric Silva, MacRumors:
Apple’s share of the market hit 8.7% in the fourth quarter and registered at 6.0% for the full year. Steve Jobs famously noted during the iPhone’s 2007 introduction that Apple was shooting to take 1% of the massive overall mobile phone market, and the company has clearly exceeded that goal and can now set its sights on a 10% quarterly share during the next spike in sales.
I’ve long held that Apple’s share of the overall phone market is a far more interesting metric than their share of “smartphones”. All phones will soon be smartphones.