Interesting piece on women and devices. Bottom line: don't assume that looks mean lightweight. Maybe it's time someone actually learned what women need and want.
Ars Technica
Women are accosted everywhere by pink: pink toys when they're young, pink clothes when they're teenagers, pink beer when they're adults. That wasn't the case in tech, which for decades created a black and chrome world, but as even advanced gadgets have gone mainstream in the last decade, pink has followed.