Sunday, September 2, 2012

Find: Lenovo expanding its smartphone business

Lenovo expanding its smartphone business

Lenovo is planning to expand its smartphone business beyond its home market in China but isn't ready to enter the U.S. market yet.

Bloomberg News reported today that the No. 2 PC maker, which has an executive headquarters in Morrisville that employs about 2,000, plans to expand smartphone sales to India, the Philippines and Indonesia. The company quoted Milko Van Duijl, president of the Asia-Pacific and Latin American regions, as saying that the company already has lined up distribution partners in those countries.

Lenovo launched smartphone sales in China two-and-a-half years ago. Van Duijl told Bloomberg that focusing on emerging markets first will enable the company to expand its smartphone business yet avoid the hurdles of high marketing costs and intellectual property issues that it would face in the U.S. and western Europe.

You can read the Bloomberg story here

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