Tuesday, January 27, 2015

Apple’s Q1 2015: Ridiculously high iPhone sales, 18% drop in iPad sales [Updated] [feedly]

Apple’s Q1 2015: Ridiculously high iPhone sales, 18% drop in iPad sales [Updated]
// Ars Technica

Apple's earnings report for the first quarter of fiscal 2015 is here, and as usual the numbers for the holiday quarter are looking pretty good. iPhone sales are way up, and account for over two-thirds of Apple's revenue. Macs continue their more modest but still impressive growth, while iPads have seen their sharpest year-over-year decline.

Let's get the numbers out of the way first. Apple broke quarterly records with $18 billion in profit and $74.6 billion in revenue, compared to $13.1 billion in profit and $57.6 billion in revenue in Q1 of 2014. It maintained a healthy profit margin of 39.9 percent. These results firmly beat Apple's guidance for the quarter, which predicted revenue between $63.5 billion and $66.5 billion and profit margins between 37.5 and 38.5 percent.

Apple managed to increase revenues across the board in all territories, and the Americas continue to account for the bulk of that revenue. However, China is clearly Apple's fastest growing market—revenue increased from $9.5 billion to $16.14 billion, a year-over-year increase of nearly 70 percent. Apple's deals with Chinese carriers and increasing focus on the Chinese market appear to be paying off.

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