Find: Japanese increasingly opt for foreign phones, reports Nikkei

While Japanese market grows overall, share owned by domestic device makers shrinks to 40%. Perhaps this will convince them to sell outside of Japan. 

The Verge - All Posts
japan 1020

Japanese cellphone makers can’t catch a break – they’ve been focusing on the domestic market with functions like water resistance and digital wallets, but despite their best efforts they're actually losing domestic market share, reports Nikkei. According to data released Tuesday, mobile phones and PHS handsets (an Asian standard operating in the 1880-1930MHz frequency band) from Japanese manufacturers fell 11.1 percent year-over-year, sinking to 29.58 million units, while the entire market — including handsets from foreign makers — actually grew four percent. Offerings from companies like Apple, Samsung, and LG are hot sellers in Japan, and foreign makers are estimated to have nearly 60 percent of the handset market there.