Don Norman's Emotional CH 1-3 by Katie

Three teapots: one unusable, one beautiful but not as used, and one works great




'The emotional side of design may be more critical to a products success than its practical elements'




Separation of emotion and cognition

-black and white vs. color: Color is a strictly emotional choice, yet everyone prefers color to black and white. ( I would argue that color adds another rational level of information and as such isn't strictly emotional)

Aesthetically pleasurable objects enable you to work better

-Old school of thought suggests that emotions are leftover from our animal days and should be squashed so we can make more rational intelligent decisions

-This line of research tends to focus on negative emotions such as stress, anxiety, fear

For Brainstorming: You need to be happy/comfortable in order to be open to new or multiple ideas or you just shut down

-To be open to new ideas you need to be happy

-anxiety leads you to find the best quickest 1 solution to solve the immediate problem

-Attractive things make you happy

Successful design needs to respond to visceral, behavioral, and reflective at the same time:It is important in the initial phases of a project to think about how your design responds to all three

-you need to get it automatically, want to pick it up

-it needs to function

-it needs to make you think

Souvenirs aren’t meant to be beautiful, but to evoke an emotion or a memory

Photographs-have a special emotional appeal, you look at a photo and can remember the experience how things looked at that moment

-adding sound w. digital camera means you can also remember how things sounded, ie children laughing, etc

Everyone is a designer: self-image DIY builds self confidence, you can do it!!

-We like to choose our own colors and styles and giving people those choices makes them happy and gives them a sense of empowerment!