One of the things the world will miss most about Steve Jobs, now that he’s officially retired for a second time as Apple’s CEO, is his mouth.
Jobs is a master of hype, hyperbole and the catchy phrase — and his cocky performances, while clad always in jeans and turtleneck, were as entertaining as the products he was shucking.
Here’s a selection of some of the most entertaining things the man has said, organized by topic: innovation and design, fixing Apple, his greatest sales pitches, life’s lessons, taking the fight to the enemy and Pixar.
On Android vs. iOS
“It is worthwhile to remember that open systems don’t always win. Open versus closed is a smokescreen. Google likes to characterize Android as open and iOS as closed. We think this is disingenuous.”
— In October 2010, talking to analysts about the challenge from Google’s Android, which Apple perceived as a stab in the back by Google’s then-CEO Eric Schmidt — a member of Apple’s board of directors. Hark Oct. 18, 2010.
“Don’t be evil is a load of crap.”
— In January 2010 townhall with Apple employees, Jobs tore into Google for getting into the smartphone business, saying Google got into smartphones, and Apple didn’t get into search. Wired Jan. 30, 2010.
“What about 2011? Is it going to be the year of the copycats?”
— In March 2011, Jobs’ last public appearance, showing off the iPad 2, Jobs swiped at the rest of the computer industry’s attempts to create a tablet in the model of the iPad. The New York Times March 2, 2011.
On Apple’s iPhone Success
“Well, let me say something about Apple. We didn’t want to get into any business where we didn’t own or control the primary tech, because if you don’t the people who do own it will beat you. Our big insight about 8 years ago was that it was going to shift from big displays or optical pickup heads, or radios being the most important component, we thought it was going to be software. And we’re pretty good at making software, we showed that in the iPod… other people are good at it too, like Palm, but we brought great software to the smartphone space.”
— In July 2010, at a press conference called to discuss AntennaGate.