Friday, November 18, 2011

Find: Nokia Windows Phone prices set low to attract customers, developers

This is the right strategy. We'll see if it works.

Nokia Windows Phone prices set low to attract customers, developers

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Nokia might have only just produced its first two Windows Phone devices, but it sounds like CEO Stephen Elop knows they won't do any good unless people buy them and developers write apps: he told investors at a Morgan Stanley conference yesterday that the Lumia 800 and 710 are priced lower than usual so they'll move "a good volume." Elop also said that Nokia's primary competitors are "other ecosystems," and that his first goal is to demonstrate high volume shipments at low prices to convince developers to get on board and boost consumer interest, and then follow up with premium devices at higher profit margins. Elop also said once again that Nokia would "aggressively" enter the US next year, and that "multiple" US carriers are on...



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